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SetUp
Brand identity.
SetUp is an ergonomic consulting firm founded by Ella Mordehaiev - A organizational ergonomics consultant for companies and organizations.
The process
Colors plate
Based on a benchmark, competitors use blue for reliability and a medical feel. For Ella's diverse services—ergonomic consulting, office equipment sales, and lectures on physical conduct in work environments—dark purple was chosen as the primary color to convey luxury. It’s paired with light purple and beige for a pleasant, balanced aesthetic that highlights the dark purple.
The design
After finalizing the color selection, I was able to proceed with the work.
I created a logo for Ella, a presentation for her ergonomic lectures, a one-pager, business card, an email signature, and designs for Instagram.
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